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Our Mission

"Be good to your skin. You'll wear it every day for the rest of your life".

Hello! My name is Ninoska Frankel, I am the creator and CEO of Waxing Lovely. I am a licensed esthetician and skin care formulator.

As a professional waxer for many years and after searching for the best pre & post waxing products I just couldn't find what I was looking for, I wanted to find products that were plant based, with the most beneficial key ingredients, and most importantly with no harsh chemicals for my clients so I decided to create my own!

At Waxing Lovely we are committed to formulate and offer the finest and effective products for the professional waxing industry. Our formulas are made with natural and organic ingredients derived from fruits, plants, herbs, oils and mineral sources from Mother Nature without using any harmful ingredients. Our products are made to order to maintain freshness and purity.

Natural and organic products are not only gentler on the skin, preventing breakouts, irritation, and premature aging, but are also best for the environment.

Our products are only available to licensed estheticians and active students. I believe passionately in the benefits of using natural and organic ingredients, which is why I commit myself to giving you the best of both.

Waxing Lovely skin care products are vegan, nontoxic, cruelty-free, paraben-free, phthalate-free, and gluten-free.