RETAIL MARGIN
For retail margin we suggest a markup of 100% to 150%.
See samples below.
4oz AHA Pineapple Enzyme Exfoliator
Wholesale cost: $15.33
Markup: 100%
Revenue/Selling price: $30.66 (round up)
Gross Margin: 50%
Your Profit: $15.33
4 oz AHA Pineapple Enzyme Exfoliator
Wholesale cost: $15.33
Markup: 125%
Revenue/ Selling Price: $34.00 (round up)
Gross Margin: 54.91%
Profit: $18.67
4 oz Ingrown Potion Oils
Wholesale cost: $17.75
Markup: 100%
Revenue/ Selling Price: $35.50
Gross Margin: 50%
Profit: $17.75