RETAIL MARGIN
For retail margin we suggest a markup of 60% to %70%.
See samples below.
AHA Pineapple Enzyme Exfoliator
Wholesale cost: $13.33
Markup percent: 61%
Gross margin percent: 37%
Selling price: $21.50
Gross margin dollars: $8.17
AHA Pineapple Enzyme Exfoliator
Wholesale cost: $13.33
Markup percent: 70%
Gross margin percent: 41%
Selling price: $22.65
Gross margin dollars: $9.33