RETAIL MARGIN
For retail margin we suggest a markup of 50% to %70%.
See samples below.
4oz AHA Pineapple Enzyme Exfoliator
Wholesale cost: $13.33
Margin: 50%
Revenue/Selling price: $26.50
Gross margin dollars: $13.17
4 oz AHA Pineapple Enzyme Exfoliator
Wholesale cost: $13.33
Margin: 60%
Revenue/ Selling Price: $33.00
Profit: $19.67
4 oz Ingrown Potion Oils
Wholesale cost: $18.00
Margin: 50%
Revenue/ Selling Price: $36.00
Profit: $18.00