RETAIL MARGIN
For retail margin we suggest a markup of 100% to 150%.
See samples below.
4oz AHA Pineapple Enzyme Exfoliator
Wholesale cost: $14.33
Markup: 100%
Revenue/Selling price: $28.50 (round up)
Gross Margin: 50%
Your Profit: $14.49
4 oz AHA Pineapple Enzyme Exfoliator
Wholesale cost: $14.33
Markup: 125%
Revenue/ Selling Price: $32.00 (round up)
Gross Margin: 55.56%
Profit: $18.15
4 oz Ingrown Potion Oils
Wholesale cost: $16.75
Markup: 100%
Revenue/ Selling Price: $33.50
Gross Margin: 50%
Profit: $16.75